The Red Cross, Amsterdam has started the photo contest “People of Amsterdam. The goal is to find the best pictures of an Amsterdam resident. The inspiration came from the theme “Together in Amsterdam”. This is the title of the project with which the Red Cross is aiming to help Amsterdam residents in solitude or in social isolation. With this action the Red Cross is appealing for the ‘Amsterdammers’ to make themselves visible.
JenJenPR was asked to announce this project by doing PR through social media. JenJenPR also organized corporate communication by communication information towards various stakeholders.