JCI Amsterdam International (Business)
International which is based on four basic concepts which are threaded throughout the movement: the Individual, the Community, Internationalism, and Business.
With these four concepts JC attempts to contribute to the advancement of the universal community through opportunities for young people in recognition of their Leadership Qualities, Sense of Responsibility, Humanitism and Entrepreneurial Development.
Jennifer Delano wrote a one-year communication plan for both the internal and external communication for JCI. This was subsequently executed by JenJenPR by Jennifer Delano. With PR events at each quarterly and a constructive approach to the website, newsletter and Social Media, JCI Amsterdam International made the national newspapers and television several times. As icing on the cake this year’s JCI Internet Award was won.