Smart & Sexy (Life Style)

On 22 April 2010, the Amsterdam Koningsplein square was transformed into a theater for a special event at which 75 women celebrated ‘Rokjesdag’. A few weeks before JenJenPR by Jennifer Delano was called and asked to provide media attention for an event with dancing women. JenJenPR suggested ‘Rokjesdag’ and proposed to organize it in honor of Martin Bril.

Subsequently she contacted the press beforehand, during the event and afterwards. JenJenPR also provided picture and video material and sent it to various newspapers. In addition, she has ordered the publications or Smart & Sexy and supported the social media buzz.

The combination of the flash mob and the news which followed was widely published. Volkskrant published a large photo on the front page as did the Sp! Ts, Subway, and several other magazines and websites.