X Noir Brut Rose is a French sparkling wine from winery Ackerman. The frivolous chic label of the pink bottle is striking. “The winery wants this campaign to underline the sense of eccentricity, enjoyment and being yourself” said Michel Le Roux of Alterego Marketing on behalf of Ackerman. On September 1, the winner will be announced on Facebook. After this Miss / Mr eXcentrique photo contest, the fight for the title eXcentrique Personality where X Noir Brut Rose searches for the most eccentric personalities in the Netherlands.
For X Noir, JenJenPR will be searching for eccentric and extraordinary people at the Gay Pride to photograph with a professional photographer who will be on location. Also, people who want the opportunity to submit their own photos can do so to firstname.lastname@example.org, uploading to the Facebook page of X Noir or use the QR code on the back of the bottle scanning. The winner will win a VIP night out for two eXcentrique including limo, an intimate dinner in one of Amsterdam’s best restaurants, entrance into a hip club with VIP treatment and enough bottles x Noir Brut Rose for the entire evening.
X Noir Facebook page:
Mobile website Miss/Mr eXcentrique: